Monday, March 23, 2009

Dan Ariely on TED

http://www.ted.com/index.php/talks/dan_ariely_on_our_buggy_moral_code.html

Behavioral economist Dan Ariely studies the bugs in our moral code: the hidden reasons we think it's OK to cheat or steal (sometimes). Clever studies help make his point that we're predictably irrational -- and can be influenced in ways we can't grasp.

Note: Professor Ariely is a professor at Fuqua.

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